CORE DENIM RANGE

How to Measure

WAIST
To locate your natural waistline, look for the narrowest part of your torso, likely between your ribs and hips. Typically, it’s just above the belly button. Stand in a relaxed position and put the tape around your waist.

HIPS
Locate the widest part of your hips and wrap the measuring tape around this area, ensuring the tape sits flat.

How to Care

To Wash

Turn jeans inside out and machine wash in cold water on a gentle cycle using a mild detergent.

To Dry

When hanging your jeans, smooth out any wrinkles and allow them to air-dry.

Avoid Dark Denim Running

Fill a bucket with cold water, enough to cover your jeans. Mix water with 1 cup of white vinegar. Submerge your jeans and allow them to soak for an hour. Remove and put through a cold-water rinse cycle. Air Dry. You may need to repeat this process several times.