Your dream wardrobe starts with the Fundamentals. Make your everyday wardrobe choices simple with our Fundamentals Range, focused on making those easy-to-wear wardrobe essentials available in a variety of beautiful colours.


Defined by confidence, bold pops of colour and quirky pieces, Elm Embrace aspires to fit a vibrant personality first, and a size second. Available in sizes ranging from 14-22, Elm Embrace is committed to empowering women through collections made up of beautiful colours, prints and styles.