Our heart yearns for calm after the festive period’s chaos, clutter and materialism. The appeal of comfort, the irregularities of nature and meaningful connections are at the heart of our well-being. We turn to idyllic panoramas of the great outdoors to find solace.

Pretty Utility

Form and function meet girly glam. Pretty utility prioritises practicality, comfort and versatility without saving on Elm’s effortless femme appeal. Pieces that strike the ultimate balance between functional and pretty details, earth-friendly fibres and everyday wearable fits are front and centre in Pretty Utility.

Soul Mama

Energise the mind, body and soul with a carefree spirit reminiscent of the 1960s and 1970s. Soul Mama brings a sense of fun for Summer getaways in upbeat geometric printed pieces and apparel with perfect textural whimsy. Whether nostalgic for bygone eras or seeking a put-together linen look, Soul Mama brings the zing.

Shop previous collections

Geo Tango

Paradise Road

Club Elm


Fuchsia Fields

Joie De Virve

Flower Market

Artist in Residence