About Elm

Our Elm seed was planted in the down-to-earth seaside town of Ocean Grove, Victoria in 2012 with a simple mission–make beautiful knitwear.

It’s true to say, that from little things big things grow and the Elm Lifestyle tree has flourished and branched out to now include not only knitwear but beautiful, colourful and effortless apparel that’s stocked in over 300 boutiques plus 29 of our very own unique retail concept stores throughout Australia & New Zealand.

With every fibre of our being, and every fibre in our apparel, Elm is committed to making colourful, playful pieces in easy-to-wear shapes for personalities that simply refuse to grow old.

So, join us and Colour Your Lifestyle with Elm!

 

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