About Us

At Elm Lifestyle, we’re committed to making colourful, playful apparel in easy-to-wear shapes for personalities that refuse to grow old. Join us and colour your lifestyle!

Some Rules We Live By!

Be playful, not serious. Refuse to get old and love to have fun!

Be understanding but not insipid. Be educational but not lecturing.

Be a friend, like your Best Friend since High School, who knows your good & bad side.

Be just as happy having posh bubbles as Netflixing with a block of chocolate.

Be supportive and always try to relate to the juggles of life and everything life throws at you.

Our Elm seed was planted in the down-to-earth seaside town of Ocean Grove, Victoria in 2012 with a simple mission–make beautiful knitwear.

It’s true to say that from little things, big things grow, and the Elm Lifestyle tree has flourished and branched out to now include not only knitwear but beautiful, colourful and effortless apparel that’s stocked in over 300 boutiques PLUS 32 of our very own unique retail concept stores throughout Australia & New Zealand.

With every fibre of our being and every fibre in our apparel, Elm is committed to making colourful, playful pieces in easy-to-wear shapes for personalities that refuse to grow old.

So, join us and Colour Your Lifestyle with Elm!