To Twin is in

In the ever-evolving world of fashion, trends come and go. One such trend has taken the fashion scene by storm recently, and we’re here to say we love it! The resurgence of matching sets featuring coordinated shirts and pants or tops and skirts. This season, everyone is embracing the art of coordination, and here’s why matching sets are stealing the spotlight.

Meet Libby

I’ve been crafting designs at Elm for five years, stepping into the role of Head Designer in March 2022. What makes Elm truly exceptional is our dedication to catering to all body shapes and sizes, infused with a playful burst of colour. My passion lies in this commitment, making Elm a brand that resonates with a diverse audience.



Elm designers believe Jungle Green apparel is a refreshing and uplifting choice as the leaves transition to warm tones. This vivid green not only contrasts with the earthy tones of autumn but also adds a dynamic burst of energy to your wardrobe. Jungle Green is a delightful departure from the typical autumn hues, transforming the clothing range into a lively and captivating ensemble that mirrors the beauty of a lush jungle in the heart of the season.

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On location

The team set out to celebrate the Autumn 24 range against the breathtaking panoramas that Queenstown is famous for. The collection was aptly named “Panorama,” reflecting the expansive and awe-inspiring vistas that would serve as the canvas for Elm Lifestyle’s Autumn 24 apparel stories. Elm Lifestyle’s journey to Queenstown wasn’t just a photoshoot; it was an immersive experience that allowed the team to connect with the natural beauty of the surroundings and infuse that energy intotheir designs. The resulting visuals and stories showcased the Autumn 24 collection and conveyed thebrand’s commitment to quality, style, and a lifestyle that resonates with their inspiring customers.

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Effortless Lifestyle

Download our Effortless Lifestyle Magazine to read more on our Autumn 24 capsule.